@article{Graf_2015, title={Onimy marketingowe – między informacją a perswazją}, volume={10}, url={https://journals.akademicka.pl/lv/article/view/2764}, DOI={10.12797/LV.10.2015.19.03}, abstractNote={<p><strong>Marketing onyms – between information and persuasion</strong></p> <p>The paper analyses selected types of marketing names representing modern chrematonymy, in a wide sense of the word. It focuses on names of jewelery, of housing estates, and – if they were utilized in advertising – of cities. The author emphasizes the fluidity of the borders between specific onomastic categories, and the different ranks and functions of names that appear in advertising.</p>}, number={19}, journal={LingVaria}, author={Graf, Magdalena}, year={2015}, month={mar.}, pages={49–59} }