Kognitywne modele metafory wizualnej: teoria, metodologia, analizy
DOI:
https://doi.org/10.12797/LV.17.2022.33.05Słowa kluczowe:
metafora, metafora wizualna, metafora multimodalna, lingwistyka kognitywnaAbstrakt
COGNITIVE MODELS OF VISUAL METAPHOR: THEORY, METHODOLOGY, ANALYSES
The aim of the article is to present cognitive studies on visual metaphor: selected theories, methods and analyses. An overview of literature shows a growing interest in this area of research worldwide, especially in the light of the “visual turn”. Compared to the scholarly output of foreign researchers, publications of Polish authors are scarce and their results are not systematized. The discussion of the current state of research on visual metaphor is therefore motivated, on the one hand, by knowledge gap, and on the other, by the need to popularize and systematize this area of study in Poland.
Pobrania
Bibliografia
Attardo S., 2001, Humorous Texts: A Semantic and Pragmatic Analysis, „Humor Research”, t. 6, Berlin – New York, https://doi.org/10.1515/9783110887969. DOI: https://doi.org/10.1515/9783110887969
View in Google Scholar
Barthes R., 1964, Rhétorique de l’image, „Communications” nr 4, s. 40–51, https://doi.org/10.3406/comm.1964.1027. DOI: https://doi.org/10.3406/comm.1964.1027
View in Google Scholar
Black M., 1979, More about Metaphor, [w:] A. Ortony (red.), Metaphor and Thought, Cambridge, s. 19–43, https://doi.org/10.1017/CBO9781139173865.004. DOI: https://doi.org/10.1017/CBO9781139173865.004
View in Google Scholar
Bolek E., 2020, Metafory w plakatach teatralnych Jerzego Czerniawskiego, „Postscriptum Polonistyczne” 26, nr 2, s. 217–226, https://doi.org/10.31261/PS_P.2020.26.17. DOI: https://doi.org/10.31261/PS_P.2020.26.17
View in Google Scholar
Bounegru L., Forceville C., 2011, Metaphors in Editorial Cartoons Representing the Global Financial Crisis, „Visual Communication” 10, nr 2, s. 209–229, https://doi.org/10.1177/1470357211398446. DOI: https://doi.org/10.1177/1470357211398446
View in Google Scholar
Caballero R., 2014, Exploring the Combination of Language, Images and Sound in the Metaphors of TV Commercials, „Atlantis” 36, nr 2, s. 31–51.
View in Google Scholar
Carroll N., 1994, Visual Metaphor, [w:] J. Hintikka (red.), Aspects of Metaphor, „Synthese Library”, t. 238, Dordrecht, s. 189–218, https://doi.org/10.1007/978-94-015-8315-2_6. DOI: https://doi.org/10.1007/978-94-015-8315-2_6
View in Google Scholar
Carroll N., 1996, Theorizing the Moving Image, „Cambridge Studies in Film”, Cambridge. Charteris-Black J., 2004, Corpus Approaches to Critical Metaphor Analysis, New York, https://doi.org/10.1057/9780230000612. DOI: https://doi.org/10.1057/9780230000612
View in Google Scholar
Edwards J., Winkler C., 1997, Representative Form and the Visual Ideograph: The Iwo Jima Image in Editorial Cartoons, „Quarterly Journal of Speech” 83, nr 3, s. 289–310, https://doi.org/10.1080/00335639709384187. DOI: https://doi.org/10.1080/00335639709384187
View in Google Scholar
El Refaie E., 2009, Metaphors in Political Cartoons. Exploring Audience Responses, [w:] C. Forceville, E. Urios-Aparisi (red.), Multimodal Metaphor, „Applications of Cognitive Linguistics”, t. 11, Berlin, s. 173–196, https://doi.org/10.1515/9783110215366.3.173. DOI: https://doi.org/10.1515/9783110215366.3.173
View in Google Scholar
Fauconnier G., Turner M., 2002, The Way We Think: Conceptual Blending and the Mind’s Hidden Complexities, New York.
View in Google Scholar
Feng D., O’Halloran K., 2013, The Visual Representation of Metaphor. A Social Semiotic Approach, „Review of Cognitive Linguistics” 11, nr 2, s. 320–335, https://doi.org/10.1075/rcl.11.2.07fen. DOI: https://doi.org/10.1075/rcl.11.2.07fen
View in Google Scholar
Forceville C., 1996, Pictorial Metaphor in Advertising, London – New York. DOI: https://doi.org/10.4324/9780203272305
View in Google Scholar
Forceville C., 2002, The Identification of Target and Source in Pictorial Metaphors, „Journal of Pragmatics” 34, nr 1, s. 1–14, https://doi.org/10.1016/S0378-2166(01)00007-8. DOI: https://doi.org/10.1016/S0378-2166(01)00007-8
View in Google Scholar
Forceville C., 2009, Non-Verbal and Multimodal Metaphor in a Cognitivist Framework: Agendas for Research, [w:] C. Forceville, E. Urios-Aparisi (red.), Multimodal Metaphor, Berlin, s. 19–42, https://doi.org/10.1515/9783110215366.1.19.
View in Google Scholar
Forceville C., 2017, Visual and Multimodal Metaphor in Advertising: Cultural Perspectives, „Styles of Communication” 9, nr 2, s. 26–41.
View in Google Scholar
Forceville C., Urios-Aparisi E. (red.), 2009, Multimodal Metaphor, Berlin, https://doi.org/10.1515/9783110215366. DOI: https://doi.org/10.1515/9783110215366
View in Google Scholar
Gkiouzepas L., Hogg M., 2011, Articulating a New Framework for Visual Metaphors in Advertising.
View in Google Scholar
A Structural, Conceptual, and Pragmatic Investigation, „Journal of Advertising” 40, nr 1, s. 103–120, https://doi.org/10.2753/JOA0091-3367400107. DOI: https://doi.org/10.2753/JOA0091-3367400107
View in Google Scholar
Godzic W., 1978, Pojęcie metafory i metonimii filmowej, „Język Artystyczny” 1, s. 141–154.
View in Google Scholar
Goldwasser O., 1999, Review of: C. Forceville „Pictorial Metaphor in Advertising”, „Journal of Pragmatics” 31, nr 4, s. 609–618, https://doi.org/10.1016/S0378-2166(98)00080-0. DOI: https://doi.org/10.1016/S0378-2166(98)00080-0
View in Google Scholar
Górska E., 2014, Dynamiczne podejście do metafory, „Prace Filologiczne” LXIV/2, s. 109–122.
View in Google Scholar
Górska E., 2019, Spatialization of Abstract Concepts in Cartoons. A Case Study of Verbo-Pictorial Image-Schematic Metaphors, [w:] I. Navarro i Ferrando (red.), Current Approaches to Metaphor Analysis in Discourse, Berlin – New York, s. 279–294, https://doi.org/10.1515/9783110629460-013. DOI: https://doi.org/10.1515/9783110629460-013
View in Google Scholar
Górska E., 2020, Understanding Abstract Concepts across Modes in Multimodal Discourse.
View in Google Scholar
A Cognitive Linguistic Approach, London – New York, https://doi.org/10.4324/9780429282737. DOI: https://doi.org/10.4324/9780429282737
View in Google Scholar
Grady J., 1997, Foundations of Meaning: Primary Metaphors and Primary Scenes, Praca doktorska, University of California, Berkeley.
View in Google Scholar
Hart C., 2017, Metaphor and Intertextuality in Media Framings of the (1984–1985) British Miners’ Strike: A Multimodal Analysis, „Discourse & Communication” 11, nr 1, s. 3–30, https://doi.org/10.1177/1750481316683291. DOI: https://doi.org/10.1177/1750481316683291
View in Google Scholar
Heerik R. van den, Šorm E., Steen G., 2018, Behavioral Evidence for VISMIP, [w:] G. Steen (red.), Visual Metaphor: Structure and Process, „Converging Evidence in Language
View in Google Scholar
and Communication Research”, t. 18, Amsterdam – Philadelphia, s. 117–145, https://doi.org/10.1075/celcr.18.05van. DOI: https://doi.org/10.1075/celcr.18.05van
View in Google Scholar
Hidalgo-Downing L., Kraljevic Mujic B., 2015, Recontextualizing Social Practices and Globalization: Multimodal Metaphor and Fictional Storytelling in Printed and Internet Ads, „Revista Brasileira de Linguística Aplicada” 15, nr 2, s. 377–402, https://doi.org/10.1590/1984-639820156096. DOI: https://doi.org/10.1590/1984-639820156096
View in Google Scholar
Jakobson R., 1960, Poetyka w świetle językoznawstwa, przeł. K. Pomorska, „Pamiętnik Literacki” LI, nr 2, s. 431–473.
View in Google Scholar
Johnson M., 1987, The Body in the Mind. The Bodily Basis of Meaning, Imagination, and Reason, Chicago, https://doi.org/10.7208/chicago/9780226177847.001.0001. DOI: https://doi.org/10.7208/chicago/9780226177847.001.0001
View in Google Scholar
Karatani K., 1995, Architecture as Metaphor: Language, Number, Money, M. Speaks (red.), przeł. S. Kosho, „Writing Architecture”, Cambridge, Mass.
View in Google Scholar
Kotkowska M., 2018, To, co pomiędzy słowem a obrazem – znaki, symbole i metafory wizualne w autorskich książkach Iwony Chmielewskiej, „Annales Universitatis Paedagogicae Cracoviensis. Studia Poetica” t. 6, s. 112–135, https://doi.org/10.24917/23534583.6. DOI: https://doi.org/10.24917/23534583.6
View in Google Scholar
Kövecses Z., 2011, Język, umysł, kultura. Praktyczne wprowadzenie, przeł. A. Kowalcze-Pawlik, M. Buchta, Kraków.
View in Google Scholar
Kowalski G., w recenzji, Modele analizy i identyfikacji metafor wizualnych, „Biuletyn Polskiego Towarzystwa Językoznawczego”.
View in Google Scholar
Kress G., Leeuwen T. van, 1996, Reading Images. The Grammar of Visual Design, London.
View in Google Scholar
Kress G., Leeuwen T. van, 2001, Multimodal Discourse. The Modes and Media of Contemporary Communication, London.
View in Google Scholar
Lakoff G., Johnson M., 1980, Metaphors We Live By, Chicago.
View in Google Scholar
Lakoff G., Johnson M., 1988, Metafory w naszym życiu, przeł. T.P. Krzeszowski, „Biblioteka Myśli Współczesnej. Plus Minus Nieskończoność”, Warszawa.
View in Google Scholar
Libura A., 2012, Teoria metafory pojęciowej wobec badań nad komunikacją multimodalną, [w:] M. Cichmińska, I. Matusiak-Kempa (red.), Nowe zjawiska w języku, tekście i komunikacji IV. Metafory i amalgamaty pojęciowe, Olsztyn, s. 117–129.
View in Google Scholar
Libura A., 2019, Metafora multimodalna. Interakcje słowa i obrazu, [w:] J. Winiarska, A. Załazińska (red.), Widzieć – rozumieć – komunikować, „Obrazowanie w Komunikacji”, t. 2, Kraków, s. 57–82, https://doi.org/10.12797/9788376388984.04. DOI: https://doi.org/10.12797/9788376388984.04
View in Google Scholar
Lisowska-Magdziarz M., 2012, Obrazy ciała, obrazy produktu. Analiza metafor wizualnych i multimodalnych w mediach masowych, [w:] P. Francuz (red.), Komunikacja wizualna, Warszawa, s. 103–130.
View in Google Scholar
Machin D., 2016, Introduction to Multimodal Analysis, London.
View in Google Scholar
Makowska M., 2019, „Coś pękło, coś się skończyło”. O sposobach werbalizacji i wizualizacji żałoby w tekstach medialnych powstałych po śmierci prezydenta Gdańska Pawła Adamowicza, „Prace Językoznawcze UWM” XXI, nr 3, s. 119–137, https://doi.org/10.31648/pj.4435. DOI: https://doi.org/10.31648/pj.4435
View in Google Scholar
Maliszewski B., 2018, O otwartości metafory, „Półrocznik Językoznawczy Tertium” t. 3, nr 2, s. 28–46, https://doi.org/10.7592/Tertium2018.3.2.maliszewski. DOI: https://doi.org/10.7592/Tertium2018.3.2.maliszewski
View in Google Scholar
Mitchell W.J.T., 1994, Picture Theory. Essays on Verbal and Visual Representation, Chicago.
View in Google Scholar
Negro Alousque I., 2014, Verbo-Pictorial Metaphor in French Advertising, „Journal of French Language Studies” 24, nr 2, s. 155–180, https://doi.org/10.1017/S0959269513000045. DOI: https://doi.org/10.1017/S0959269513000045
View in Google Scholar
Norris S., 2020, Multimodal Theory and Methodology. For the Analysis of (Inter)action and Identity, London, https://doi.org/10.4324/9780429351600. DOI: https://doi.org/10.4324/9780429351600
View in Google Scholar
O’Halloran K. (red.), 2004, Multimodal Discourse Analysis: Systemic-Functional Perspectives, „Open Linguistics Series”, London – New York.
View in Google Scholar
Ortiz M., 2011, Primary Metaphors and Monomodal Visual Metaphors, „Journal of Pragmatics” 43, nr 6, s. 1568–1580, https://doi.org/10.1016/j.pragma.2010.12.003. DOI: https://doi.org/10.1016/j.pragma.2010.12.003
View in Google Scholar
Pérez-Hernández L., 2019, XL Burgers, Shiny Pizzas, and Ascending Drinks: Primary Metaphors and Conceptual Interaction in Fast Food Printed Advertising, „Cognitive Linguistics” 30, nr 3, s. 531–570, https://doi.org/10.1515/cog-2018-0014. DOI: https://doi.org/10.1515/cog-2018-0014
View in Google Scholar
Phillips B., McQuarrie E., 2004, Beyond Visual Metaphor: A New Typology of Visual Rhetoric in Advertising, „Making Theory” 4, nr 1–2, s. 113–136, https://doi.org/10.1177/1470593104044089. DOI: https://doi.org/10.1177/1470593104044089
View in Google Scholar
Pragglejaz Group, 2007, MIP: A Method for Identifying Metaphorically Used Words in Discourse, „Metaphor and Symbol” 22, nr 1, s. 1–39, https://doi.org/10.1080/10926480709336752. DOI: https://doi.org/10.1207/s15327868ms2201_1
View in Google Scholar
Ricoeur P., 1977, The Rule of Metaphor. Multi-Disciplinary Studies of the Creation of Meaning in Language, przeł. R. Czerny, K. McLaughlin, J. Costello, „Canadian University Paperbooks”, t. 270. „University of Toronto Romance Series”, nr 37, Toronto.
View in Google Scholar
Rybarkiewicz D., 2017, Metafora w działaniu, „Kognitywistyka”, Łódź.
View in Google Scholar
Silaški N., Đurović T., 2019, The JOURNEY Metaphor in Brexit-Related Political Cartoons, „Discourse, Context & Media” 31, s. 1–10, https://doi.org/10.1016/j.dcm.2019.100318. DOI: https://doi.org/10.1016/j.dcm.2019.100318
View in Google Scholar
Šorm E., Steen G., 2018, VISMIP: Towards a Method for Visual Metaphor Identification, [w:] G. Steen (red.), Visual Metaphor: Structure and Process, „Converging Evidence in Language and Communication Research”, t. 18, Amsterdam – Philadelphia, s. 47–88, https://doi.org/10.1075/celcr.18.03sor. DOI: https://doi.org/10.1075/celcr.18.03sor
View in Google Scholar
Sperber D., Wilson D., 1986, Relevance: Communication and Cognition, Oxford. DOI: https://doi.org/10.1017/S0140525X00055345
View in Google Scholar
Steen G. i in., 2010, A Method for Linguistic Metaphor Identification. From MIP to MIPVU, „Converging Evidence in Language and Communication Research”, t. 14, Amsterdam – Philadelphia, https://doi.org/10.1075/celcr.14. DOI: https://doi.org/10.1075/celcr.14
View in Google Scholar
Stein S., 1998, Visuality and the Image, „Journal of Communication” 48, nr 2, s. 170–177, https://doi.org/10.1111/j.1460-2466.1998.tb02755.x. DOI: https://doi.org/10.1111/j.1460-2466.1998.tb02755.x
View in Google Scholar
Tsakona V., 2009, Language and Image Interaction in Cartoons: Towards a Multimodal Theory of Humor, „Journal of Pragmatics” 41, nr 6, s. 1171–1188, https://doi.org/10.1016/j.pragma.2008.12.003. DOI: https://doi.org/10.1016/j.pragma.2008.12.003
View in Google Scholar
Vezovnik A., Šarić L., 2020, Subjectless Images: Visualization of Migrants in Croatian and Slovenian Public Broadcasters’ Online News, „Social Semiotics” 30, nr 2, s. 168–190, https://doi.org/10.1080/10350330.2018.1541117. DOI: https://doi.org/10.1080/10350330.2018.1541117
View in Google Scholar
Yu N., 2011, Beijing Olympics and Beijing Opera: A Multimodal Metaphor in a CCTV Olympics Commercial, „Cognitive Linguistics” 22, nr 3, s. 595–628, https://doi.org/10.1515/cogl.2011.023. DOI: https://doi.org/10.1515/cogl.2011.023
View in Google Scholar
Yus F., 2009, Visual Metaphor versus Verbal Metaphor: A Unified Account, [w:] C. Forceville, E. Urios-Aparaisi (red.), Multimodal Metaphor, Berlin, s. 145–172, https://doi.org/10.1515/9783110215366.3.147. DOI: https://doi.org/10.1515/9783110215366.3.147
View in Google Scholar
Pobrania
Opublikowane
Numer
Dział
Licencja
Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Użycie niekomercyjne – Bez utworów zależnych 4.0 Międzynarodowe.
