Telewizyjne orędzie do narodu jako narzędzie komunikacji kryzysowej

Abstract

Television Address to the Nation as a Tool of Crisis Communication

Since the coronavirus pandemic began, the institutions of the Polish state have been using various communication methods to minimise the potential impact of the crisis. Such methods include press conferences, social campaigns, and messages broadcast on TV and in the Internet. In addition, the most important people in the country (the President of the Republic of Poland, the Speaker of the Sejm and the Speaker of the Senate) have decided to use their right to speak to the nation in the form of TV addresses. The aim of this article is to analyse the rhetorical and argumentative layer of these speeches, and to describe the most important persuasive strategies used by the politicians to mitigate the negative effects of the crisis of the image of the country.