Odpowiedzialność rozszerzona jako czynnik niezbędny w walce z dezinformacją

Analiza badań własnych

Abstrakt

EXTENDED RESPONSIBILITY AS A NECESSARY FACTOR IN THE FIGHT AGAINST DISINFORMATION: ANALYSIS OF OWN RESEARCH

When there were only traditional media such as press, radio or television, communication was structured and predictable. The emergence of the Internet and social media has not only changed us as users, but has significantly increased the amount of information, thus leading to chaos, an overabundance of content and an increase in the amount of misinformative materials. People whose professional activity is related to communication not only have a higher level of knowledge about disinformation, but also a different perspective on the issue of social responsibility for the quality of information. This shows how we can eliminate the thoughtless distribution of clickbyte content, the presence of which destroys the information ecosystem, lowering its quality, and start building a new one, free from half-truths and distortions. The concept of extended responsibility is a response to a challenge we have been struggling with for a long time, which provides opportunities for real improvement in the quality of communication. It is based on broadening perspective without limiting freedom, thus providing opportunities to use the potential of communication in all its dimensions.