Publiczność – sprawca czy ofiara?
DOI:
https://doi.org/10.12797/Słowa kluczowe:
media audience, victim, perpetrator, media, recipient, actor, sceneAbstrakt
A MEDIA AUDIENCE – PERPETRATOR OR VICTIM?
The term audience is hard to define. Despite many proposals, its content has not been established in the form of a commonly accepted definition. In relation to the media, audience usually means recipients of the press, radio and television and Internet users. The discourse about the audience focuses on the problems of mutual interactions, relationships, mutual influence on content as well as attitudes, views and behavior of people. The media audience is sometimes treated as a victim of manipulation, propaganda and advertising, or – on the other hand – as a causative agent, the client imposing his requirements on bidders and expecting to meet certain conditions. As an actor , media audience can act as a crowd, potential electorate, conscious subject of reception or witness (observer, viewer). It is also a scene creating various public spaces (Coleman and Ross).
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Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Użycie niekomercyjne – Bez utworów zależnych 4.0 Międzynarodowe.
