Polityka wizerunkowa Haszymidzkiego Królestwa Jordanii ze szczególnym uwzględnieniem roli pierwszej damy

Abstract

Impression Management Policy of the Jordanian Royal Family with special attention to the position of the first lady

Impression Management Policy of the Hashemite Kingdom of Jordan is the image creation of this country within and outside its borders. The main actors in this process are the King and the Queen. This image is diversely interpreted and every so often is on the verge of suppressing the reality. In Jordan, the mission of the King in creating a plausible image of his country seems to be largely complicated. The monarch has to reconcile different groups of people, such as conservatives or refugees with economical dependency to the USA, Israel or Saudi Arabia and Iraq. The Hashemite Monarchy is a particular case among the Middle Eastern countries, because the role of the Queen in public life is crucial. With the exception of the King, photographs of the royal family, or even the Queen alone, are often encountered. The present Jordanian Queen, Rania Al‑Abdullah, is one of the most recognized Middle Eastern women, mostly because of her skilful promotion in worldwide media. The Queen is chiefly promoting education, women and children’s rights and charity organizations. The image of the country created by the Queen is parallel to the King’s activity and also affects his image positively.