The Metaphor in the Public (Political) Discourse in the Macedonian Language at the Time of Elections
DOI:
https://doi.org/10.12797/Politeja.11.2014.30.11Keywords:
metaphor, conceptual metaphors, conceptual integration, cognitive linguistics, conventional metaphorical expressions, minimal context, public discourse, political communicationAbstract
Cognitive linguistic researches basically place metaphors as tool and as a cognitive ability to join the motivation and the real message they convey on one hand, and the textual analysis which serves to view metaphor as a result of the cultural and communication experience in expressing attitudes motivated by previously acquired knowledge. The use of the conceptual and conventional metaphor expressions in the public (political) discourse through examples in the Macedonian language portrays the conceptual integration as an inevitable approach in the interpretation of the metaphor in a minimal context. The examples of metaphors are increasingly present at time of elections. What is characteristic of the Macedonian political discourse is that during the last six years there is continuity in the dynamics. The appearance of the metaphors is integrated within the rhetoric strategy, which appears to be effective. There is a selection and a qualitative analysis of the metaphors in the Macedonian language which are used in the public (political) discourse.
Downloads
References
Apresân Û.D., ‘Formalʹnaâ modelʹ âzyka i predstavlenie leksikografičeskih znanij’, Voprosy âzykoznaniâ, Vol. 6 (1990).
View in Google Scholar
Apresân Û.D., ‘Tipy kommunikativnoj informacii dlâ tolkovogo slovarâ’ in Û.N. Karaulov (ed.), Âzyk: sistema i funkcionirovanie, Moskva 1988.
View in Google Scholar
Ćorac M., Metaforski lingvostilemi, Beograd 1982.
View in Google Scholar
Dragiћeviћ R., ‘Asociјativna metoda u konceptualizaciјi emociјa’ in Govor i јezik, Beograd 2003.
View in Google Scholar
Dragiћeviћ R., Leksikologiјa srpskog јezika, Beograd 2007.
View in Google Scholar
Karaulov Û.N., Russkij âzyk i âzykovaâ ličnostʹ, Moskva 1987.
View in Google Scholar
Koneski Bl., Gramatika na makedonskiot literaturen јazik, Skopјe 1982.
View in Google Scholar
Lakoff G., Women, Fire, and Dangerous Things. What Categories Reveal about the Mind, Chicago 1987.
View in Google Scholar
Lakoff G., Johnson M., Metaphors We Live By, Chicago 1980 (2003).
View in Google Scholar
Lakoff G., Kövecses Z., The Cognitive Model of Anger Inherent in American English, Berkeley 1983 (Berkeley Cognitive Science Report, 10).
View in Google Scholar
Lâpon M.V., ‘Ocenočnaâ situaciâ i slovesnoe samomodelirovanie’ in D.N. Šmelev (ed.), Âzyk i ličnostʺ, Moskva 1989.
View in Google Scholar
Kawka M., Płaneta P., Dyskursy o Macedonii, Kraków 2013.
View in Google Scholar
Minova‑Ѓurkova L., Stilistika, Skopјe 2007.
View in Google Scholar
Piper P., Jezik i prostor, Beograd 2001 (Biblioteka XX Vek, 91).
View in Google Scholar
Piper P., Dragiћeviћ R., Stefanoviћ M., Asociјativni rečnik srpskoga јezika, Vol. 1: Od stimulusa do reakciјe, Beograd 2005.
View in Google Scholar
Piper P., Dragiћeviћ R., Stefanoviћ M., Asociјativni rečnik srpskoga јezika, Vol. 2: Od reakciјe ka stimulusu, Beograd 2006.
View in Google Scholar
Ristiћ S., Radiћ‑Dugoњiћ M., Reč. Smisao. Saznaњe (studiјa iz leksičke semantike), Beograd 1999.
View in Google Scholar
Taylor, J., Cognitive Grammar, New York 2002 (Oxford Textbooks in Linguistics).
View in Google Scholar
Tolkoven rečnik na makedonskiot jazik, Vol. 1–5, Skopje 2003–2011.
View in Google Scholar
Tošoviћ B., Korelacionata sintaksa, Beograd 2001.
View in Google Scholar
Vasiћ Sm., Psiholingvistika, Beograd 1994.
View in Google Scholar
Velkovska Sn., Beleški za makedonskata frazeologija, Skopje 2002 (Jazikot naš denešen, 8).
View in Google Scholar
Velkovska Sn., Makedonska frazeologija so mal frazeološki rečnik, Skopje 2008.
View in Google Scholar
Venovska‑Antevska Sn., ‘Konceptualnite metafori vo minimalni konteksti (vrz primeri od makedonskiot jazik)’ in Zbornik od Naučniot sobir “Makedonskiot jazik kako sredstvo za komunikacija i kako izraz na kulturata”, Denovi na Blagoja Korubin, Skopje 2013.
View in Google Scholar
Venovska‑Antevska Sn., ‘Kritička analiza na diskursot (KAD) na pretsedatelskite i na lokalnite izbori vo mart 2009 godina vo Republika Makedonija’ in I. Stawowy‑Kawka, M. Kawka (eds.), Macedoński dyskurs niepodległościowy. Historia, kultura, literatura, język, media, Kraków 2011.
View in Google Scholar
Venovska‑Antevska Sn., Malenko B., ‘The Application of the Associative Method in the Lexis with Emotional Mark in the Macedonian Language. Primenata na asocijativnata metoda vrz leksikata so emotivna ocena vo makedonskiot jazik’ in Sobir Opatija “Odgoj i obrazovanje u savremenom europskom kontekstu. Education in the Modern European Environment”, 17–18.9.2012 (in print).
View in Google Scholar
Venovska‑Antevska Sn., Malenko B., ‘Asocijativnite vrski kaj leksikata so emotivna ocena vo makedonskiot jazik’ in Zbornik: VIII makedonska‑severnoamerikanska konferencija, Ohrid (in print).
View in Google Scholar
Wierzbicka A., Cross‑Cultural Pragmatics. The Semantics of Human Interaction, Berlin–New York 1991 (Trends in Linguistics. Studies and Monographs, 53).
View in Google Scholar
Wierzbicka A., Lexicography and Conceptual Analysis, Ann Arbor 1995.
View in Google Scholar
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
