Język postprawdy – jak fikcja stała się rzeczywistością

Abstrakt

THE LANGUAGE OF A SO-CALLED ‘POST-TRUTH’ – HOW HAS FICTION BECOME REALITY?

In axiological and linguistic terms, truth, untruth, falsehood, lie, honesty, integrity, etc. are names of values. In this context, the appearance of statement forms containing almost true content, strategically misleading, shading the truth or enriching the truth in the language of politicians and media gives rise to a need not only to define them, but also the creation of new forms of expression, such as: fake-news, fake portals, fake profiles, etc. as sub-genres for the post-truth as the main (canonic) genre. For all these sub-genres and genres, it is possible to determine both linguistic and thematic characteristics distinguishing them, however, all of them at the level of the text or a multi-modal statement – here, we can list mainly memes, portals, profiles. The use of post-truth genres in media and in political communication with regard to linguistic resources limits the possibilities of an adequate description of reality, while the post-truth mechanisms occurring in texts destroy the communicational effectiveness of the message.