Mowa nienawiści we współczesnej przestrzeni medialnej – diagnoza koncepcji „walczących słów” w aspekcie etyki słowa

Abstract

HATE SPEECH IN THE CONTEMPORARY MEDIA SPACE – DIAGNOSING THE CONCEPT OF “EXCITABLE SPEECH” IN THE ASPECT OF VERBAL ETHICS

Tackling the topic related to hate speech and its broad context; attempt at describing the notion as a phenomenon entangled in numerous social dependencies and capturing the media consequences of using hate speech - these are the main objectives of this article. Although the researchers dealing with verbal ethics realize that the notion of hateful words - if hidden beneath multiple phrases - has accompanied humans from the very beginning of language and verbal communication, it is with the arrival of the Internet that this phenomenon revealed a new force in the science of language and the media, and consequently highlighted new means and tools of communication on the Internet and with the use of the new media. On the one hand, single words in the wide space of the Internet have lost their force and significance in the face of semantic saturation observable in this medium, on the other hand, communication on the Internet reinforced the effect of the communication (through permanent display of the messages, their intermediality, transmediality, crossmediality and multimediality). Although common words formerly associated with elite and - on the other hand - everyday use have been mixed and intermingled in the mass culture melting pot and nowadays appear side by side, on equal rights, which could involve a reduced impact and force of such words, in the face of absolute dominance of the new media it is the average utterances of ordinary quality, yet communicated in a sharp, often sensational form, that have the capacity to affect a wide audience of the media.