Nowe media, nowe dziennikarstwo – dylematy medioznawcze

Abstract

THE NEW MEDIA, NEW JOURNALISM – THE MEDIA STUDIES DILEMMAS 

The new media achieve the subsequent stages of development and it is more obvious that they have a great influence on traditional journalism. Journalism as profession undergoes the most fundamental transformation and it is due to the omnipresent news, the global access to information, the immediate reporting, interaction, the multimedia content and the extreme personalization. It is more difficult to describe and analyze these processes in the sciences about the media restricting only to the theory of mass communication. The range of the problems and dilemmas connected with the new media and new journalism which are determined by the periodical media communication are presented in the article. It is a result of the demassification of mediated communication caused by the development of the subsequent generation of the digital media: Web1.0, Web 2.0, Web 3.0 which are defined as the new media. The undergoing processes force another research perspective in the sciences about the media than the theory of mass communication. Although this theory is still popular in explaining the processes of communication, it is necessary together with the development of the new media to go to other theoretical findings that allow us to describe the communication in the net.