Tożsamość, dominacja i Internet – zagadnienie apropriacji kulturowej w dyskursie internetowym

Abstract

Identity, dominance and Internet – cultural appropriation in on-line discourse

Intensification of international contacts during globalisation allowed for mutual understanding and inspiration between representatives of different cultures. Nevertheless, the line between inspiration and copying other cultures’ elements appears thin, unnoticeable in comparison to financial gains from customs’ commercialisation. This topic is discussed in the West as cultural appropriation. The goals of this article were to see what behaviours are perceived as appropriation and if it is perceived as an intercultural problem. The research, conducted on social media, indicates that cultural appropriation is a problematic topic, however the will to define it and treat as intercultural power abuse is increasing.