The EU Delegation in Saudi Arabia and the GCC: Communication, Visibility and Culture


  • Daniel Gołębiowski Jagiellonian University in Kraków



communication, visibility, European Union, Arabian Peninsula, cultural diplomacy, soft power, actorness, Saudi Arabia, GCC


The paper examines communication and visibility (C&V) aspect in the operations of the EU Delegation in Saudi Arabia and the GFA Consulting Group. The author assumes that properly designed communication using adequate contents may significantly affect the EU external relations. To verify this statement, the twofold approach was used. First, through the lens of Soft Power and EU actorness, it looks into the theoretical dimension of the international relations and its possible links with communication process. Second, drawing on existing internal EU documents (Communication and Visibility in EU-financed External Actions – Requirements for Implementing Partners 2018 by the EU Delegation in Saudi Arabia, and Information and Communication Handbook for EU Delegations in the Third Countries and International Organizations, published in 20122) the paper offers analytical framework to explore the qualitative and quantitative nature of the online communication undertaken in social media platform both by the EU Delegation in Saudi Arabia and the GFA.


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Author Biography

Daniel Gołębiowski, Jagiellonian University in Kraków

Is a PhD candidate at the Jagiellonian University in Cracow, where he earned his MA in Middle Eastern Studies. His research concerns culture and its potential role as an instrument in EU external relations. Because of his interests, he places an emphasis on the relations between the EU and Arab countries. Prior to studying at the Jagiellonian University, Gołębiowski graduated from Katowice School of Economics, where he got BA in International Relations and Diplomacy. He also received training in International Environment and Management from College of Business Administration at the University of Tennessee, and conflict resolution from the Hebrew University of Jerusalem. He was one of the Europaeum scholars, where he worked on public consultation tools within the European Commission. He has experience in working for public institutions such as the European Parliament, where he served as an intern in Jerzy Buzek’s office. Currently, he coordinates new postgraduate diploma studies on EU Cultural Diplomacy in the European Studies Institute of Jagiellonian University.


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How to Cite

Gołębiowski, Daniel. 2021. “The EU Delegation in Saudi Arabia and the GCC: Communication, Visibility and Culture”. Politeja 18 (4(73):221-45.