From Ipanema Across the Ocean – Brazil’s Image Abroad Through Music
DOI:
https://doi.org/10.12797/AdAmericam.24.2023.24.06Keywords:
public diplomacy, soft power, international relations,, Brazil, music, foreign affairsAbstract
Brazilian music carries strong characteristics of its people and has become one of the most recognizable features of the country abroad. In this study, I analyze how Brazil is pictured overseas by the means of music as an element of soft power of the country. Nonetheless, I bring attention to the importance of self-awareness of the Brazilian identity and its relations with the image that the country has abroad. I address the issue through analysis of the cases of Heitor Villa-Lobos, Carmem Miranda, bossa nova, and heavy metal. In this analysis, the role of the Brazilian Ministry of Foreign Affairs is also taken into account. I suggest that Oswald de Andrade’s anthropophagic idea can apply to the reflections of Brazilians towards their image abroad.
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