Media w aspekcie budowania świadomości marki narodowej

Wyzwania dla Ukrainy

Authors

  • Marina Tereszczuk Uniwersytet Ekonomiki i Prawa „KROK” w Kijowie

DOI:

https://doi.org/10.12797/Politeja.12.2015.34_1.11

Keywords:

nation branding, mass media, internet, Ukraine

Abstract

Media Aspects of Nation Branding: Challenges for Ukraine

Developing coherent and comprehensive nation brand is of vital importance for Ukraine today. Building the strong nation brand requires active use of available tools and resources, amongst which one of the key places is occupied by the mass media. This article explores how Ukraine uses the trans-border media to create and represent self-image for the world. The mass media (such as television and internet) as well as governmental websites that are focused on promoting the image (brand) Ukraine abroad were analyzed. This paper concentrates on the key problems and disadvantages of this practice.

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Author Biography

Marina Tereszczuk, Uniwersytet Ekonomiki i Prawa „KROK” w Kijowie

Asystent w Katedrze Stosunków Międzynarodowych, Informacji i Biznesu Uniwersytet Ekonomiki i Prawa „KROK” w Kijowie.

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Published

2015-05-26

How to Cite

Tereszczuk, Marina. 2015. “Media W Aspekcie Budowania świadomości Marki Narodowej: Wyzwania Dla Ukrainy”. Politeja 12 (2 (34/1):215-28. https://doi.org/10.12797/Politeja.12.2015.34_1.11.