Mass media as a factor of formation of the Russian political identity in modern conditions




Mass media, Russian political identity in modern conditions


In article such technologies of the hidden management by mass consciousness in a context of formation of political identity of the Russian citizens are considered: political mythology, horror‑ management, building a positive image of the policy through the images – the mediators, the spiral of silence, a hidden comparison. Features are shown, to possibility of use of technologies of the hidden management by mass consciousness for creation of political preferences at the population Thus such management in information space in modern conditions is based on system of ideas, values, ideals.


Download data is not yet available.

PlumX Metrics of this article

Author Biography

Olga Nesterchuk, Russian State Social University

Professor, doctor of Political Sciences, professor of political science and social policy of the Russian State Social University. Research interests – political psychology, political imageology, political communication, public education politika. Basic research of the last time: the psychological impact of negative information to voters during election campaigns, the formation of political consciousness of the Russians by means of information and psychological impact, public policy development competitiveness of professional training in modern Russia. In the group of authors participated in the creation of textbooks in Psychology and Pedagogy, «A workbook of practical psychologist», «Political Psychology», «Political imageology», «Psychology of Mass Communication», «Psychology of Social and Political Studies».


Press vypusk № 1673. 25 I 2011. Mass media – glavnyjistočnik informacii dlâ rossiân. VCIOM. [online]
Google Scholar

Press-vypusk № 1725. 5 IV 2011. Interes k politike: rastet ili padaet? VCIOM. [online]
Google Scholar




How to Cite

Nesterchuk, Olga. 2013. “Mass Media As a Factor of Formation of the Russian Political Identity in Modern Conditions”. Politeja 10 (4(26):609-16.