„Nasz klient, nasz pan”, czyli tłumaczenie jako produkt na rynku usług językowych
Potrzeby, procesy, jakość i zarządzanie
DOI:
https://doi.org/10.12797/MOaP.19.2013.19-20.03Keywords:
language services market, processes, quality, management, customer, quality standardsAbstract
“Customers’ reign”: translation as a product on the market of linguistic services. Demand, processes, quality and management
Since ten years, the market of language services has been witnessing a change in thinking patterns and approaches. One of the crucial changes is the shift in perception of translation which is no longer seen as a translation activity, but as
a product to be sold. This article describes four elements of the market: demand, processes, quality and management, which transform translation into a product. The analysis of those aspects allows to characterize the present situation on the market and define the place occupied in it by the translation activity.
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